Adding a Countdown Timer to Create Urgency in Draftly

Real deadlines drive decisions. A countdown timer visualises the ticking clock on a genuine offer.

When to Use Them

Legitimate uses:

• Event registration deadline


• Limited-time discount with a real end date


• Product launch date


• Webinar or workshop date

• Evergreen 'offer ends in 24 hours' that resets every visit — visitors see through this and it destroys trust

Adding a Static Countdown (Embed)

• Use a free countdown tool like countdownmail.com or devdojo.com/tools/countdown
• Set your target date and time
• Copy the embed code
• Add via Custom HTML block in Draftly

Adding via Draftly's Built-In Block

• In the editor, type 'Add a countdown timer to the launch section'
• Set the target date in the block settings
• Draftly renders a styled countdown that matches your brand colours

Styling Tips

• Large, readable numbers
• Labels: Days / Hours / Minutes / Seconds
• Colour contrast: timer on dark background for drama
• Pair with the offer headline immediately above

After the Deadline

Replace the timer with a 'Offer ended — join the waitlist for the next round' capture form. Don't leave a zero'd timer running.