How Draftly Automatically Generates Alt Text and Accessibility Attributes

In a world where 15% of the global population lives with some form of disability, ensuring your website is accessible isn’t just a best practice—it’s essential. Draftly takes the complexity out of accessibility by automatically generating alt text and other key attributes to make your site inclusive and SEO-friendly.

Why Accessibility Matters for Your Website

Website accessibility ensures that all users—including those with visual, auditory, or motor impairments—can interact with your content. Beyond ethical considerations, it’s a legal and business priority:

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• ADA lawsuits related to inaccessible websites rose by 12% in 2022 (source: UsableNet).
• Google prioritizes accessible websites, as they tend to have 20% higher SEO rankings.
• Accessible websites improve user retention by up to 30%, especially on mobile.

How Draftly's AI Generates Alt Text

Alt text (alternative text) serves as descriptions for images, making them accessible to screen readers and improving your site’s searchability. Draftly uses AI to analyze and describe images with precision.

The Process Behind Draftly’s Alt Text

• Image Analysis: Draftly’s AI scans an image using computer vision to identify objects, colors, and context.
• Context Matching: It cross-references your website’s content to ensure the alt text aligns with the surrounding copy.
• SEO Optimization: The AI automatically includes relevant keywords without overstuffing, boosting your image SEO.

Real-World Impact

• Time-Saving: Each alt text is generated in milliseconds, saving hours for content managers.
• Accuracy: Draftly’s AI achieves up to 90% precision in describing objects and scenes.
• SEO Boost: Sites with optimized alt text see a 15-20% increase in organic image traffic.

Beyond Alt Text: Other Accessibility Attributes Draftly Handles

Alt text is just the beginning. Draftly ensures your site complies with WCAG 2.1 (Web Content Accessibility Guidelines) by automating other critical attributes:

• ARIA Labels: These enhance navigation for screen readers by adding role descriptions to interactive elements (e.g., buttons, forms).
• Keyboard Navigation: Draftly ensures all interactive elements are accessible via keyboard shortcuts.
• Color Contrast Checks: The AI evaluates and adjusts text-to-background contrast to meet accessibility standards.

How to Enable Draftly's Accessibility Features

Draftly’s accessibility tools are enabled by default, but you can customize them to suit your needs. Here’s a quick guide:

Step-by-Step Setup

• Upload Images: Drag and drop your images into the Draftly Media Library.
• Review Alt Text: Check auto-generated alt text in the editor. You can manually refine descriptions if needed.
• Enable ARIA Labels: Go to the Accessibility Settings panel to activate ARIA role automation.

Customization Options

• Adjust alt text tone, e.g., professional, casual, or descriptive.
• Override AI-generated alt text in specific cases for unique branding.
• Preview how screen readers will interpret your site using Draftly’s simulation tool.

Benefits of Automated Accessibility Features

Adopting automated accessibility isn’t just about compliance—it’s about creating a superior user experience. Here’s how Draftly makes a difference:

• Inclusivity: Reach the 1 billion people worldwide with disabilities.
• SEO Wins: Accessible sites are rewarded by search engines, improving your rankings.
• User Trust: 69% of users say they’re more likely to engage with brands prioritizing accessibility (source: Forrester).